Packaging: The shampoo comes in a signature white Dove bottle with a green pump dispenser for easy application.
Formulation: It features "Bio-Protein Care" technology, which is designed to nourish and strengthen hair fibers.
Target Concern: It is marketed under the "Damage Therapy" range, specifically targeting hair fall caused by breakage.
Visual Elements: The label includes the classic gold Dove logo and a graphic representing the nourishing formula.